May 8, 2012
There is now talk that The Avengers is going to do another record by hauling in $100+ million in its second week of playing in theatres, which would be another new box-office record! Apparently, there were a LOT of people who couldn't make it into the showings this weekend. IMAX is reporting they literally didn't have enough seating capacity to meet demand on opening weekend just past. I can also personally vouch for this, as I spoke to people at my gym who told me that they literally could not get in to see it at more than one theatre during multiple tries over the weekend including trying for both matinees and weekends.
I'm thinking now my half-empty theatre in Montreal was a fluke because the French translation may have pulled in people away from English theaters as well.
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