Thursday, May 17, 2012

John Carter and Icewine: What do They Have in Common?

March 9, 2012

Just as I singlehandedly support the Canadian icewine industry, so too will JC have to singlehandedly support Disney’s live action division. John Carter did the traditional blockbuster midnight showings and scored less than $500,000 in ticket sales. A $250 million budgeted movie made less than half a million on its first nightly showing.

By comparison, Thor did $3.5 million, Captain America: The First Avenger did $4 million and Harry Potter and the Deathly Hallows Part 2 did an incredible $32 million.

I think this film will be the kiss of death for several careers, including Andrew Stanton’s and Taylor Kitsch’s. We already know the Disney marketing people are toast.

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