John Carter's Latest Victim -- Are The Avengers Next on His Hit List?

April 20, 2012

I wasn’t actually expecting this but after Disney’s chief marketing officer MT Carney was let go for the John Carter disaster, the sword next fell on the head of Disney Chairman Rich Ross today. Disney is now acknowledging that the film will end up being a $200 MILLION writeoff, far worse than the $100-150 million writeoff that was initially projected. All this despite the fact that it made $100+ million overseas and $68 million so far in the US.

Now comes The Avengers. Although “only” budgeted at $170, word is leaking out now that the real budget was anywhere from $220 to $260 million. Unlike Carter, however, there is no chance it won’t recoup that with a $160 million opening tracking that is likely to outdo the record just set by The Hunger Games. However, it’s going to have to do Avatar/The Dark Knight level money to undo the JC damage – and there is talk now that it may very well do just that.